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SEO courseModule 5 of 10: Property ListingsLesson 5.3

Process and Fees Pages

Pages that explain how things work with you: how viewings, offers, applications and valuations work, what the fees are, and what happens at each step, for each of your four audiences.

0.5% of your SEO effort3 min readQuarterly, and when rules change

Why it matters

"Contact us for details" feels like hiding something. Open processes and fees build trust.

Why Google cares

Answers the questions people search before they choose

Do this first

Publish one clear page per journey: the steps, a rough timeline and the fees.

01What it is

Joining a club is easier when someone tells you what to do first, what it costs, and what happens next.

Think of it like

A recipe lists the steps and the time, so you know what you're getting into before you turn the oven on.

02Why it matters

To the people searching

People like knowing the steps before they start. An agency that publishes its process and fees openly feels trustworthy; one that says "contact us for details" feels like it's hiding something.

buyers

Want the steps, the costs and the timeline from offer to keys.

tenants

Want the application steps, referencing, deposit rules and every fee.

sellers

Want a clear path from valuation to completion, and your fees.

landlords

Want to see exactly what each service level includes, and what it costs.

To Google and Bing

Answers the questions people search before they choose

Process pages answer hundreds of specific searches ("how does referencing work", "holding deposit rules", "how long does it take to sell a house") and lead people naturally into your services. Letting agents in England are also required by law to publish their fees on their website (lesson 8.3).

An agent example

A lettings branch publishes "How renting with us works": viewings, applications, referencing, deposits and fees, with a link from every listing. Tenants know what to expect, the page ranks for "how to apply for a rental in [town]", and the phones get fewer "what happens next?" calls.

03Your turn

Check yours, then fix it

  1. Do you have a page for buying, renting, selling and letting, each with the steps and the fees?

  1. In Search Console, look for searches like "how long does it take to rent", "holding deposit" and "agent fees".
Google Search Console (opens in a new tab)

Copy this prompt

What questions do [tenants / landlords / buyers / sellers] ask during the renting or selling process in England? Group them by stage. I'll compare them with the pages on my website.

ChatGPT (opens in a new tab)Claude (opens in a new tab)

04Keep it up

Review every quarter, and whenever the rules or your fees change.

Quarterly, and when rules changeSee it in your monthly schedule →
Go deeperThe four journeys

Your site should have a useful page at every step of all four.

  • Seller: "how much is my house worth?", then a valuation, then researching agents, then instructing one.
  • Buyer: "3 bed houses [town]", then property search, then a listing, then a viewing, then an offer.
  • Landlord: "how much rent can I charge?", then a rental valuation, then researching management, then instructing.
  • Tenant: "2 bed flats [town]", then listings, then a property page, then a viewing, then an application.

That's lesson 5.3

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← Back to 5.2 Availability, Prices, Feeds and the Portals

Up next · 5.4Photos, Floorplans and Video