On-Page & Content · 3.13
Keyword Research
Figuring out the exact words a real buyer, seller, or landlord actually types, rather than the words you'd naturally use internally — for instance, a landlord might search "letting agent fees" while you'd internally call it "our pricing structure."
Why this matters
The customer’s side
If your content uses different language than what they searched, it can feel like the page doesn't actually answer their question — even if, technically, it does — because it doesn't speak their language.
The search engine’s side
Content built on the wrong words won't surface, however good it is
Google matches search terms to page content — content built around the wrong words simply won't be shown for the searches that actually matter, no matter how good the content itself is.
See it happen
Same search, same page underneath. One of these actually gets found by it.
Written the way you think about it
Our Pricing Structure
A transparent breakdown of our management and administration charges.
Same meaning, different words — Google can’t match them.
Written the way they search for it
Letting Agent Fees, Explained
Here’s exactly what our letting agent fees cover, and how they compare.
Same words as the search. Straightforward match.
How to check yours
Method 1 — Free: Google itself
search your business type plus your town, then check "People also ask" and the related searches at the bottom — do this for both sales and lettings phrasing.
Method 3 — Google Keyword Planner
sign up, skip through campaign setup, then go to Tools → Planning → Keyword Planner. Google now requires billing details on file even for £0 spend.
How to fix what you find
Once you've got a list
combine what these methods surface into one list, then use the real phrases naturally in your website's content and page titles.
Keeping on top of it
What people search for shifts with the market and the season — a list built once goes stale. Worth revisiting quarterly.
How Reyse handles this
Done With You
we run this research and hand you the phrase list to use.
Done For You
we research and apply this directly into your content, ongoing.