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Your SEO maintenance schedule
Every check and habit from the course, grouped by how often it needs doing. Print it, pin it up, or save it as a PDF. Each line links to the lesson that explains it.
Every week
The habits. Little and often beats a big push once a quarter.
- Post an update on your Business ProfileLesson 6.1: Google Business Profile (and Bing and Apple Too)
- Approach one local site, partner or journalistLesson 7.1: Backlinks: Which Links Count, and How Agents Earn Them
- Answer a few questions in local groups and forumsLesson 7.2: Your Reputation and Brand Beyond Your Website
- Glance at listing statuses and prices (ideally daily)Lesson 5.2: Availability, Prices, Feeds and the Portals
Every month
One sitting covers all of these: about three and a half hours in total.
- Check the Pages report in Search ConsoleLesson 2.1: Can Google Find and Read Your Pages?10 min
- Check the Sitemaps reportLesson 2.3: Sitemaps, and Getting Your Photos Found10 min
- Check for broken links and sold or let pagesLesson 2.5: Redirects, Broken Pages, and Sold or Let Properties20 min
- Re-test your schemaLesson 2.6: Schema Markup: Labels for Machines15 min
- Test five page types in PageSpeed InsightsLesson 3.1: Page Speed: Hosting, Images and Core Web Vitals30 min
- Check the padlock, updates and Security issuesLesson 3.3: Security: the Padlock, Hacking and Malware10 min
- Audit five listings and log what you fixLesson 5.1: Accurate, Complete Listings30 min
- Compare statuses and prices across your site and the portalsLesson 5.2: Availability, Prices, Feeds and the Portals20 min
- Review the whole profileLesson 6.1: Google Business Profile (and Bing and Apple Too)15 min
- Glance at Manual actionsLesson 9.1: Shortcuts That Get You Penalised, and How to Choose an SEO Provider2 min
- Repeat your results-page snapshotLesson 9.3: What the Results Page Looks Like Now20 min
- Glance at Google's update dashboardLesson 9.4: Seasons, Freshness, Google Updates, and What's Outside Your Control5 min
- Fill in your monthly dashboardLesson 10.1: Measuring What Matters: Enquiries, Not Just Visits30 min
- Publish one or two genuinely useful guidesLesson 4.3: Covering Your Whole Subject: Topic Clusters
Every quarter
Set a reminder. These are the easiest to let slide.
- Revisit your search listLesson 4.1: Search Intent and Keyword Research45 min
- Re-run the competitor comparison on key pagesLesson 4.2: Useful, In-Depth Pages
- Re-check three rivals and ten searchesLesson 9.2: Your Competitors, and the Searches You Can Win
- Check your visibility across your patchLesson 6.3: Distance, and Why You Show Up in Some Places and Not Others
- Check your details across directoriesLesson 6.4: One Business, the Same Details Everywhere30 min
- Check canonical tags on key pagesLesson 2.4: Duplicate Addresses and Canonical Tags10 min
- Review titles on your highest-impression pagesLesson 4.7: Titles and Descriptions That Get the Click
- Update the figures on your area pagesLesson 6.2: Area Pages That Show Real Local Knowledge
- Check process and fees pages are still accurateLesson 5.3: Process and Fees Pages
- Review compliance pages and your logLesson 8.3: Transparency and Compliance
- Check legal and fee guidance is currentLesson 4.4: Original and Accurate: What Only You Can Say
- Check photos, floorplans and descriptions on a sample of listingsLesson 5.4: Photos, Floorplans and Video
- Plan next season's contentLesson 9.4: Seasons, Freshness, Google Updates, and What's Outside Your Control
Twice a year
Bigger reviews, best done with a fresh pair of eyes.
Whenever something changes
Tied to new pages, new tools or new people, not the calendar.
- Link new pages in properlyLesson 2.2: Site Structure, Menus and Internal Links15 min a batch
- Give every new page a clear opening and headingsLesson 4.6: Clear Structure, Headings and the First Screen
- Put the place name in every new pageLesson 4.8: Writing Naturally: Places, Topics and Property Terms
- Write titles and descriptions for every new batchLesson 4.7: Titles and Descriptions That Get the Click
- Photos, floorplan and descriptions for every new instructionLesson 5.4: Photos, Floorplans and Video
- Re-test on a real phone after any site changeLesson 3.2: Mobile: Built for Phones, With Nothing Missing15 min
- Check any new pop-up or marketing toolLesson 3.4: Pop-ups, Clutter and Accessibility5 min
- Re-check indexing after a relaunch or new providerLesson 2.1: Can Google Find and Read Your Pages?
- Update bios when your team changesLesson 8.2: Agent Bios and Named Authors
Times are rough guides, not exact. Some months will be lighter, some heavier.