Measurement · 7.28
Analytics, Enquiry Tracking, and Algorithm Awareness
The instruments for seeing whether everything above is actually working — tracking who visits, where enquiries genuinely come from, and whether Google's changed anything recently.
Why this matters
The customer’s side
Invisible to them entirely — this is purely about you understanding your own results, not something a customer ever notices.
The search engine’s side
No ranking effect — but without it, nothing else here is measurable
Also has no direct effect on ranking — but without it, you have no way of knowing which of everything else in this guide is genuinely working, and a single month of data tells you almost nothing on its own.
How to check yours
Method 1 — Ask yourself honestly
the quick version — most people already know the answer if they're honest.
- 1.Could you currently say which page generated your last 5 enquiries?
Method 2 — Try to actually answer it
the honest self-check above is easy to answer optimistically — actually attempting it settles it for real.
- 1.Open whatever analytics you currently have, if any.
- 2.Try to trace your last 5 genuine enquiries back to a specific page or source.
- 3.Note exactly where you get stuck — that's exactly what's missing.
How to fix what you find
No way to trace enquiries to a source
add “how did you hear about us?” to every enquiry form and phone call, logging answers even in a simple spreadsheet.
Not tracking algorithm changes
follow Search Engine Journal or Search Engine Land for update news, or ask an AI tool with web search enabled.
Keeping on top of it
Check monthly, not daily — consistency matters more than frequency here, and it's usually the first thing dropped when things get busy, which is exactly the wrong instinct.
How Reyse handles this
Done With You
we set this up and show you how to read the reports.
Done For You
we track and report this to you directly, every month.