If we don’t deliver, it doesn’t cost you — it costs us.

How it’s measured

We confirm the exact onboarding completion date and time with you in writing (email or WhatsApp) so there's no ambiguity about when the 5-day clock starts.

Terms

• The 5 working-day clock starts once the required access has been provided by you (confirmed and logged at onboarding), and access requests are kept to the genuine minimum needed — see Guarantee 7.
• If a delay is caused by access not being provided on time by you, the clock pauses until it's resolved and restarts from there — this is the one thing that's outside our control here, and we'll tell you plainly if it applies.
• "Live" means implemented and independently verifiable — we'll show you, not just tell you, using the same free tools covered in our DIY SEO guide, so you can check it yourself if you want to.
• Payment for late days is calculated at a fair daily rate agreed at onboarding and paid directly, not offered as service credit unless you'd prefer that instead.

How it’s measured

Against the two separate baseline figures captured honestly at onboarding — call volume through the dedicated number, and enquiries through the tracked website forms.

Terms

• Requires honest baseline figures for both channels at onboarding, and both forms of tracking to be live for the full 3-month window — if tracking wasn't live for the whole period, the guarantee resets once it is.
• "An extra client" means a genuine new instruction or client won via a tracked website enquiry or the dedicated phone number within the 3-month period, over and above your stated baseline rate.
• Ad spend funded under this guarantee is capped at a reasonable working budget for a business of your size, agreed with you in advance.
• Applies once per client, tied to the original onboarding baseline. Reset your baseline later (a new branch, for example) and a new 3-month window applies to it.
• Seasonal UK property market fluctuations are accounted for when we set expectations at onboarding, so a quiet winter month on its own doesn't automatically trigger this — we'll be upfront about what's seasonal and what's a genuine problem.

Terms

• Unconditional from day one — no minimum term, no notice-period penalty, no exit fee, for either the Foundation or Growth service.
• On leaving, any accounts, access, and systems we set up on your behalf (Google Business Profile, schema, tracking numbers, etc.) remain fully yours and under your control — we don't hold anything hostage.
• The one thing that does end is our active management — automated systems we built for you, like Profile Activity, will need someone else running them, or they'll simply stop.

How it’s measured

Against the same fixed set of onboarding diagnostic questions, re-tested at the 3-month mark, so there's no room for cherry-picking a flattering question after the fact.

Terms

• Requires AI Trust Signals and Answer-Ready Content work (part of the core GEO service) to have actually been implemented — standard for every client, not an optional extra.
• "Appearing" means your business being named, referenced, or clearly recommended in the AI's answer to at least one agreed onboarding question — not just your website being crawled somewhere in the background.
• "Next listing" means the next new instruction you take on to market after the 3-month mark — so the shoot always applies to a genuinely upcoming listing, never one already photographed or under offer.
• If a platform's own behaviour shifts mid-test in a way that affects the result, we'll re-run the test transparently and show you both results.

Terms

• Applies to the first 8 weeks, where results are least visible and reassurance matters most. After week 8, reporting moves to a monthly cadence as part of ongoing Growth reporting.
• A report counts as delivered once sent, in whichever format you chose at onboarding (WhatsApp summary, email, or dashboard update) — you don't need to have read it yet.
• If a scheduled report day falls on a UK bank holiday, it's sent the next working day without triggering the guarantee — flagged to you in advance.

Terms

• Stacks on top of whichever other guarantee was missed — never replaces it, never offered as a substitute for the primary remedy.
• The charity is chosen by you at onboarding and stays fixed for the duration of the relationship.
• The donation amount is fixed and disclosed to you at onboarding, so you know exactly what it is before you ever need it to apply.

Terms

• Applies throughout the entire relationship, not just at onboarding — if new work later genuinely requires new access, the same explain-first principle applies.
• Access is reviewed and revoked on our end automatically once it's no longer needed for active work.
• If you're ever unsure why we've asked for something, you can ask us to explain it again before granting it.

Terms

• Applies to every client-facing change: website content, schema, business profile details, listing descriptions, and anything else visible to the public.
• The one explicit exception is anything you've specifically agreed at onboarding to be fully automated (the Profile Activity system, for example) — and even then, we talk you through exactly what it will post before it starts.
• Sign-off can be as simple as a WhatsApp "yes, go ahead" — we're not asking you to fill in forms, just to actually see and approve it first.

Terms

• If you read a report and something's still unclear, tell us and we'll rewrite that section immediately, in whatever way actually makes sense to you — no limit on how many times you can ask.
• Applies to every format we report in — written reports, dashboard summaries, and anything discussed on a call.

Terms

• Unconditional — structural to how the business is built, not a conditional promise that depends on circumstances.
• If you ever believe something we've delivered looks templated rather than built for your business specifically, tell us and we'll show you exactly how it was built for you, or fix it if it genuinely wasn't.

Terms

• Applies for the duration of your active service with us.
• If you leave (per the Release of Commitment Guarantee), your territory reopens after a reasonable notice period, rather than being held open indefinitely — we'll always tell you plainly if this is about to happen.
• Territory boundaries are agreed explicitly with you at onboarding, based on the areas you actually operate and compete in, not an arbitrary postcode radius.