Technical Foundations · 1.2
Mobile Usability
Whether your site actually works properly on a phone, not just a computer — buttons too small to tap accurately, text you have to pinch and zoom to read, a menu that doesn't open properly on a touchscreen.
“Imagine a shop built for someone six inches taller than everyone else — technically usable, genuinely annoying, and most people just leave.”
Why this matters
The customer’s side
Most people are searching for property on their phone, often casually, in a spare five minutes. If they have to fight the site — zooming in to read a listing, misclicking a tiny button — they simply give up, and don't even get the chance to request that valuation or make that enquiry.
The search engine’s side
Judged on mobile, ranked everywhere
Google uses “mobile-first indexing” — it judges the mobile version of your site to decide how everyone ranks, including people searching on a desktop computer. A poor mobile experience doesn't just lose mobile visitors, it directly lowers your ranking everywhere, on every device.
See it happen
Same listing page, two versions. One of these gets a tap on the enquiry button.
Not responsive
Text runs off-screen. The button’s a sliver.
Properly responsive
Fits the screen. The button’s actually tappable.
How to check yours
Method 1 — PageSpeed Insights (mobile report)
tests the mobile version of your site by default, and flags specific usability issues automatically.
- 1.Go to pagespeed.web.dev and enter your website address.
- 2.Read the mobile score and the “Diagnostics” section underneath it.
Method 2 — Browse it yourself
an automated score can miss things a real hand and eye catch instantly.
- 1.Browse your own site on your own phone, exactly as a landlord or buyer would.
- 2.On desktop, open Chrome, right-click any page, click “Inspect,” then click the small phone/tablet icon near the top-left of the panel — this previews your site on different screen sizes.
- 3.Note anything too small to tap, cramped, or awkward.
How to fix what you find
The whole site isn't responsive
this is a bigger job — you may need to rebuild your website and bring in professional help to fix it properly.
Keeping on top of it
Worth checking again after any significant site update — a single careless change can break something that was working fine before. A quick check like this takes about 15 minutes; a proper rebuild, if needed, is a one-off, larger job.
How Reyse handles this
Done With You
we run the diagnosis, show you exactly what's broken, and tell you how to fix it.
Done For You
we fix it directly, and re-check it every time your site changes.