Free course available
The free review management course for estate & letting agents.
Review management means actually running your reviews as a system — asking at the right moment, replying to every one, and watching the numbers — rather than leaving them to whatever happens to show up.
68% of negative reviews go completely unanswered, and only 54% of reviews get any reply at all. Most agencies aren’t losing on quality of service — they’re losing on a gap between what actually happened and what shows up, unanswered, in the one place everyone checks before they call.
Every fix below works one of three ways: direct (Google’s algorithm measures it and uses it as a ranking input), indirect (it changes customer behaviour, and that behaviour is what Google eventually notices), or it’s a prerequisite (doesn’t boost ranking, just makes ranking possible at all). Watch the panel on the left as you scroll — it tracks exactly which stage of the course you’re looking at.
01
Asking For Reviews
Keeping a steady, recent supply coming in — not just reacting to whatever shows up.
0 of 20 checked in
Asking For Reviews
Ask for a review at the single best moment, not randomly
IndirectSend the request within 24 hours, while it's fresh
IndirectAutomatically follow up once if they don't respond
IndirectMake leaving a review genuinely one-click easy
IndirectResponding To Reviews
Reply to every review, not just the negative ones
DirectRespond within a few hours wherever you can
IndirectHave a real process for negative reviews, not a defensive copy-paste
IndirectNever incentivise or gate reviews
PrerequisiteKnow when to move a conversation offline
IndirectEvery Platform That Counts
Claim and actively manage your Google Business Profile reviews
PrerequisiteDon't ignore Bing's own review data
DirectUnderstand Apple Business Connect inherits from Yelp and Tripadvisor
DirectKeep Trustpilot and Facebook reviews current, not abandoned
IndirectMonitoring & Reporting
Turn on instant notifications so no review sits unseen
PrerequisiteTrack your response rate specifically, not just your star rating
PrerequisiteWatch review recency, not just total review count
DirectSpot recurring themes before they become a public pattern
IndirectSet up same-day alerts for a sudden negative cluster
PrerequisiteRanking & Trust Signals
Make sure your review count and rating data reaches AI tools, not just Google
DirectPlaying It Smart
Regularly check a named competitor's review activity for gaps you can exploit
PrerequisiteDownloads
The Free Review Management Course — full PDF
All 22 lessons in one document, exactly as they appear in the course — to save, print, or read offline.
Review Request Message Templates
SMS, email, and an in-person script — for every real moment, not a random fixed schedule.
Review Reply Template Library
Nine real scenarios — not just “good” and “bad”, the ones that actually trip people up.
Review Platform Coverage Checklist
Claimed and actively monitored, platform by platform — Google, Bing, Apple, Trustpilot, Facebook, allAgents.
Negative Review Decision Tree
Reply publicly, take it offline, or report it — worked out before you're stood in front of one.
Review Badge Embed Kit
A fill-in-the-blank snippet for a live-looking star rating badge on your own website.
Review Monitoring & Alert Setup Checklist
Turn on every platform's own notifications properly, so nothing sits unseen for a week.
Monthly Review Health-Check Checklist
Five minutes a month so a slipping response time or a rating drift never goes unnoticed.
Review Reply Builder Worksheet
The four-part formula behind every good reply, for anything the template library doesn't quite cover.
Fake/Suspicious Review Flagging Guide
How to actually report a fake review on Google, Trustpilot, and Facebook, and what evidence to gather first.
AI Reputation Self-Check Kit
8 real prompts to run against ChatGPT, Gemini, and Perplexity, plus a worksheet to track what comes back.
The end goal: a review profile that’s actively managed, genuinely current, and answered — the kind that makes a hesitant buyer or landlord stop scrolling and actually call.
One note: this guide focuses specifically on reviews. It overlaps with both the SEO course and the GEO guide, since reviews feed both — but it goes deeper on this one topic than either of them do.
One honest pattern worth noticing before you start: almost nothing on this list is genuinely hard to do once. What’s hard is doing all of it, correctly, at the same time, and then keeping it that way for years while reviews keep arriving and competitors keep moving underneath you. That’s the actual challenge this guide can’t solve for you — and it’s flagged specifically, item by item, throughout.
Ready to start?
No sign-up, no payment — click through and you’re straight into module one.
Start course →Why it’s free
“I learned this the hard way, over a whole career, and I don’t want anyone else to. This exists so every agent gets a genuine shot at being their best — and when you’re stretched too thin to do it alone, that’s exactly when we step in.”