Terms of Service

These terms are between you ("you", "your", the business you represent) and Reyse ("we", "us", "our"), a business based in England providing local search and AI search visibility (SEO and GEO) and review management for estate and letting agents, under the name Found First.

Reyse is being registered as a limited company. Until registration completes, Reyse is operated by Morgan King, contactable at hello@reyse.co.uk. The company's legal name, company number and registered office will appear here as soon as registration completes.

This Service is offered to businesses only. By accepting these terms you confirm you're entering into this agreement in the course of a trade, business, or profession, and not as a consumer. That means the consumer protections in the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 don't apply to this agreement. The commercial terms below apply instead.

The Founding Five are the first 5 agencies, one per county in England, to receive Found First without paying us a fee. If you're one of them, these terms apply to you as they do to any client, with these differences:

• We charge no fee for Found First Complete, or Found First Core if you chose it, while the offer lasts, and every guarantee on our Guarantees page applies exactly as it does for a paying client, apart from the 30-Day Money-Back Guarantee, since there's no fee to refund.
• In place of a fee, while the offer lasts you give a donation each month to a registered charity of your choice. You choose the amount and there is no minimum. It goes straight from you to the charity, never through us, and we may ask to see that it has been set up. It is a condition of your place.
• The offer lasts at least until all 5 places have been taken. After that, we may end it at any time by giving you at least 3 months' notice in writing.
• Once it ends, you pay 50% of the normal price of your package on the day you joined (see our Price Lock Guarantee), for as long as you remain a client, and the monthly donation is no longer a condition.
• Your place belongs to your business in the county it was given for. If you sell the business, or move it outside that county, your place ends and reopens for that county.
• In return, you give us an honest testimonial in your own words, let us publish your results (your before-and-after numbers, with or without your name), and post about our work on your social media from time to time. Each post is marked as an ad, for example with #ad, because you receive the Service without paying a fee. You never have to say anything you don't believe.

Like any client, you can leave at any time, with no notice period and no exit fee.

Where the Service is offered on a paid basis, pricing and billing terms (one-off fee, monthly subscription, or a combination) are agreed with you separately at signup and set out in your order form or proposal.

For one-off work, such as the Found First Audit, fees are payable as set out in your order form, typically on completion or in agreed instalments. For ongoing subscriptions, such as Found First, fees are billed monthly in advance and continue until either party cancels. You can cancel at any time: cancellation takes effect immediately, with no minimum term, no notice period and no exit fee (see our No Lock-In Guarantee). If you cancel part-way through a month you've paid for, we refund the days left in that month, worked out pro rata, except for the monthly Found First Audit: once a month's audit has been delivered, that month isn't refunded. The monthly Found First Audit costs £950 for its first month and £750 a month after that. Found First and the monthly audit can be paid up front for extra months at no extra cost, on the terms in your order form; the extra months come at the end of the period. If you stop a prepaid period early, we work out the months you've had at the monthly prices and refund the rest of what you paid. When a prepaid period ends, the service carries on monthly at the monthly price unless you tell us to stop, and we'll remind you at least 30 days before it ends.

Apart from that refund, fees are non-refundable except: under our 30-Day Money-Back Guarantee (if you ask in writing within 30 days of your onboarding finishing, we refund everything you've paid for Found First, once per agency), under the Findings Guarantee on the Found First Audit, where required by law, where we fail to deliver the agreed Service and haven't remedied that within a reasonable period after you tell us, or where we cancel in advance of starting work. Both guarantees are set out in full on our Guarantees page. Late payment may result in suspension of the Service after we've given you reasonable notice.

Found First paid monthly starts with a one-off setup fee for the work of setting you up, payable with your first month (£950 unless your order form says otherwise). It comes back as a credit of a third of it off each of your fees for months 2, 3 and 4. If the agreement ends before then, credits not yet used aren't paid out, unless we refund you under our 30-Day Money-Back Guarantee. There's no setup fee when Found First is paid up front, or when you bought a Found First Audit in the 30 days before joining; then that audit's fee comes off your fees for months 2, 3 and 4 in the same way, or off what you pay up front.

Our fees exclude VAT. Reyse isn't registered for VAT yet, so none is added for now. If we register, we'll tell you in writing before any invoice includes VAT.

For one-off work, this agreement ends once the agreed deliverables are complete. For ongoing subscriptions, this agreement continues until either party ends it. Cancellation is immediate, with no minimum term, no notice period and no exit fee. This applies to every client, and no order form or proposal will add a minimum term, notice period or exit fee.

We may suspend or end this agreement immediately, on written notice, if: you materially breach these terms and don't fix that within 14 days of being asked to, you become insolvent or unable to pay your debts, or we reasonably believe the Service is being used unlawfully or in a way that risks harm to Reyse, our other clients, or the public.

On ending the agreement, you remain liable for fees for work carried out or committed before the end date. We'll stop active implementation work but won't automatically undo changes already made (for example, schema, listings, or profile updates already live).

You retain ownership of the content and data you provide to us or that we access on your behalf, for example property listings, business profile information, customer and review data, and website content (together, "Client Data"). You grant us a licence to access, use, and process Client Data solely to provide, maintain, and improve the Service for you.

Where Client Data includes personal data (for example, details of your customers or reviewers), we act as a data processor on your instructions and you act as the data controller, in each case as those terms are defined in UK GDPR. We'll process that personal data only in line with your documented instructions (which include the scope of the agreed Service), keep it confidential, apply appropriate security measures, and assist you in responding to data subject requests and meeting your own UK GDPR obligations, so far as that's reasonably necessary for the Service. Full processor terms are in our Data Processing Addendum at reyse.co.uk/terms/data-processing, which forms part of this agreement.

You're responsible for having the right to share any Client Data with us and for it being accurate and lawfully obtained.

Parts of the Service use AI tools, including drafting review responses and some content recommendations. Where we draft content intended to be published in your name (for example, a review reply), our standard process includes a human check before it goes live, and you always have final visibility and control over what's posted under your business's name unless we've agreed a fully automated workflow with you in writing.

AI-generated output may occasionally be incomplete, inaccurate, or not quite right for a specific situation. You remain responsible for reviewing and standing behind any communication published or sent to your customers under your business's name, whether drafted by us, by AI, or by you.

Each party will keep the other's confidential information (including business, pricing, and technical information not publicly available) confidential, and use it only to perform this agreement, except where disclosure is required by law or by a regulator.

We'll only use your name, logo, results, a testimonial or a case study about you in our marketing with your permission in writing, and on these terms:

• A testimonial is your honest view in your own words. You never have to say anything you don't believe, and anything we give in return never depends on what you say.
• We use only the words and numbers you approved. Results are shown as they were measured, with the dates they cover.
• If you received anything in return (a credit on your fees, say, or a Founding Five place), we say what you received wherever we use it: on our website, on social media, in emails, in adverts and in print. Posts on your own social media about our work are marked as an ad, for example with #ad.
• You can withdraw your permission at any time by telling us in writing. We'll stop using it in anything new straight away and take it off our website and social media within 14 days. We can't recall printed material already given out, or posts other people have shared.

We aim to provide the Service to a good professional standard, but the Service is provided on an "as available" basis. We don't guarantee specific search rankings, AI citation outcomes, review volumes, or business results, since these depend on factors outside our control, including decisions made by Google, other search engines, and AI providers, and actions taken by your competitors. Nothing in this clause excludes the term implied by the Supply of Goods and Services Act 1982 that we'll provide the Service with reasonable care and skill.

Where we've made a specific, structured guarantee with its own stated remedy (set out in full on our Guarantees page), that guarantee applies as written and takes priority over the general disclaimer above, but only for exactly what it promises. Nothing on that page, or anywhere else, guarantees a specific ranking position, that you'll appear in every AI platform, or the size of any business outcome beyond what's explicitly and specifically stated.

Figures quoted on this site either come from the published sources we link to, or are labelled as our own examples or estimates. They describe the wider market, and they aren't a promise of results for your business.

Nothing in these terms limits or excludes either party's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that can't be limited or excluded under English law.

Subject to the paragraph above, our total liability to you arising out of or in connection with this agreement in any 12-month period is limited to the total fees paid by you to us in that same 12-month period. We're not liable for indirect or consequential losses, or for loss of profits, revenue, business opportunity, or data, even if we've been advised such losses were possible.

This limitation reflects the price of the Service and the allocation of risk between the parties, and you should hold appropriate business insurance if you require cover beyond it.

• Assignment: you may not transfer your rights under this agreement without our consent. We may transfer our rights and obligations to another business that continues to provide the Service, provided your rights under these terms aren't materially reduced.
• Entire agreement: these terms, together with your order form or proposal and the Data Processing Addendum, form the entire agreement between us regarding the Service, and supersede any prior discussions on the same subject.
• Severability: if any part of these terms is found unenforceable, the rest continues to apply.
• No waiver: failing to enforce a right under these terms doesn't waive that right.
• Third-party rights: this agreement doesn't give any rights to anyone who isn't a party to it, under the Contracts (Rights of Third Parties) Act 1999 or otherwise.