On-Page & Content · 3.17
Clear Structure
A page that's easy to scan and follow — short paragraphs, clear subheadings — rather than a dense wall of unbroken text.
Why this matters
The customer’s side
A wall of text looks intimidating and boring at a glance, so most people skim, miss the useful part, or simply leave without reading anything properly at all.
The search engine’s side
A secondary signal Google reads through engagement, not directly
Structure affects how long someone stays and how much they read, which Google treats as a secondary quality signal, alongside everything else it measures more directly.
See it happen
Same words, same page. One of these someone actually reads.
Wall of text
Nothing to latch onto. Most people skim, then leave.
Broken up
Subheadings to scan, short paragraphs to actually read.
How to check yours
Method 1 — Read it out loud
the fastest test — if you stumble or lose your place, a reader will too.
- 1.Read your own page out loud, start to finish.
Method 2 — Hemingway App, for an objective score
flags exactly which sentences are too long or too complex, rather than relying on how it feels to you.
- 1.Paste your page's text into hemingwayapp.com.
- 2.Look for sentences and paragraphs highlighted in yellow or red.
How to fix what you find
Long, unbroken paragraphs
break them up, and add a subheading every few paragraphs so someone scanning can find their way straight to the relevant part.
Individual sentences flagged as hard to read
shorten them, and cut anything that doesn't directly help the reader.
Keeping on top of it
Worth applying to every new page going forward, not just the ones already live.
How Reyse handles this
Done With You
we review and mark up exactly where to restructure.
Done For You
we write every page to this standard directly.