Estate agents
Be the agent sellers find first, on Google and in AI answers.
Before they book a single valuation, sellers ask Google, ChatGPT and other AI tools who the best local agent is. Found First gets your profiles, website and reviews in shape so you're the name they're given, not a competitor down the road.
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What this actually looks like
A seller Googles "best estate agent in [town]" before booking a valuation. If your profile isn't complete and your reviews aren't current, you're not on the shortlist.
A seller asks ChatGPT which local agents to invite round to value their home. Most agents have never once checked what it says back.
A five-star review from a happy seller sits unanswered for three weeks. The next seller reading your reviews notices, and Google's own advice to businesses is to reply.
What sellers search before they call
The questions behind a new instruction, and what decides who gets it.
Searched on Google: “best estate agents in [town]”
Google shows three agents on a map before any website. Those three get most of the calls.
Searched on Google: “how much is my house worth”
The agent with a clear valuation page, and a quick reply, gets the enquiry.
Searched on Google: “estate agents near me”
Distance, reviews and a complete Business Profile decide who appears.
Asked to an AI tool: “Which estate agents should I ask to value my house in [town]?”
AI names a few agents, from the sources it trusts: profiles, reviews, websites and local press.
Searched on Google: “[your agency] reviews”
Once they've found you, they check you. An unanswered bad review costs more than the review itself.
How estate agents win more valuations online
Six things decide whether a seller finds you, and whether they pick you once they have. Each one is taught step by step in our free courses, if you'd rather do it yourself.
- 01
Get into the map's top three
Search "estate agents" plus your town and Google shows three agents on a map first. A complete, active Business Profile, the right categories and a steady flow of reviews decide who's in it.
Free lesson: Google Business Profile → - 02
Be one of the agents AI names
Ask ChatGPT which agents to invite round and it names a few, drawn from the sources it trusts. Your name, areas and services stated the same way everywhere make you easy to name.
Free lesson: One name, one set of facts → - 03
Give the valuation page one job
One clear page for "how much is my house worth", with the form on the first screen and a reply the same day. It's the page that turns a search into an instruction.
Free lesson: Valuation and enquiry journeys → - 04
Prove you sell, with your own numbers
Asking against achieved prices, days to sale, recent sales on nearby streets. Figures only you have are what make a page worth finding, and worth quoting.
Free lesson: Your own local data → - 05
Ask every seller for a review, and answer every one
A high Google rating ranked 6th of 187 local ranking factors in Whitespark's 2026 survey. Sellers read your replies too, especially to the bad ones.
Free lesson: Replying to every review → - 06
Publish your fees and your process
Sellers compare agents on fees and on how it works. A clear, dated page answers both before they ring a rival.
Free lesson: Process and fees pages →
What Reyse does about it
Found First does all six for estate agents, done for you, from £2,000 a month. No contract, and one agency per town. See the prices.
Questions estate agents ask us
How do estate agents get more valuation requests from Google?
Mostly from three places: the Google Maps top three when someone searches for estate agents in your town, a valuation page that answers "how much is my house worth", and reviews that make a seller pick you once they've found you. All three are taught free in our courses, or Found First does them for you.
See the free courses →Do sellers really ask ChatGPT for an estate agent?
Some do, and AI tools already name specific agencies when asked. In one 2026 study across six UK cities, 37% of the agencies recommended were named by more than one AI tool. Nobody can promise a mention, but the same facts everywhere and plenty of recent reviews make one far more likely.
How we get agents named by AI →Is this worth it when we already pay for Rightmove?
Portals put your listings in front of buyers. When a seller is choosing an agent, they're searching for agents: the map, AI answers and reviews. That's the part Found First works on. For scale, the average UK estate agent fee was £3,909 a sale at the end of 2025.
See the prices →How long does it take to see results?
Profile and website fixes happen in the first weeks. Rankings and AI mentions build over months, not days. Found First's guarantees: 30 days' money back, then three extra instructions within 90 days on Complete (one on Core), or we keep working free until they come in.
Read the guarantees →Can we do this ourselves?
Yes. Everything we do is taught step by step in our free SEO, GEO and review management courses, with no sign-up. Found First is for agencies that would rather it was done for them.
Start the free SEO course →Ready to see where you stand?
Tell us about your business and we’ll show you exactly what’s missing.
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