Monitoring & Reporting · 4.16
Watching Review Recency, Not Just Count
Paying attention to how recent your reviews actually are, not just how many you've accumulated over the years.
Why this matters
The customer’s side
74% of consumers specifically look for reviews from the last three months. A business with 200 reviews from three years ago and nothing since reads as coasting on old goodwill, not as currently trustworthy — regardless of how strong that historical rating is.
The search engine’s side
Direct local ranking factor
Review recency factors into local ranking alongside count and rating — a steady, current flow signals an active, trustworthy business, while a stalled one can quietly lose ground even with a strong historical total.
How to check yours
- 1
Open your Google Business Profile reviews and check the date of your most recent one.
- 2
Count how many you've received in the last three months specifically, separate from your all-time total.
How to fix what you find
If your most recent review is more than a month old
that's usually a request-process problem, not bad luck — revisit whether requests are actually going out consistently.
If your three-month count looks thin compared to your all-time total
treat it as the real health metric going forward, not the all-time number, which only ever goes up regardless of current activity.
Keeping on top of it
Monthly, alongside your response-rate check — recency and response rate are worth tracking together since they're both process health signals.
How Reyse handles this
Done With You
we help you spot when recency is slipping and connect it back to the request process.
Done For You
we track your recency every month as part of the same report as your rating and response speed, so a slowdown never goes unnoticed.