Asking For Reviews · 1.1
Asking At The Right Moment
Picking the single moment in the relationship where someone is genuinely most likely to say yes and mean it — not asking whenever you happen to remember.
“A waiter who asks how the meal was mid-bite gets a mumbled answer. One who asks after the plate's cleared and the coffee's arrived gets an actual opinion — timing changes the quality of the answer, not just whether you get one.”
Why this matters
The customer’s side
Ask too early, before they've actually felt the outcome, and even a genuinely happy client gives a lukewarm answer. Ask too late, and the moment — and the goodwill — has faded. The best moment is right after a clear win: keys handed over, offer accepted, move-in day. That's when gratitude is highest and the request feels natural instead of transactional.
The search engine’s side
Indirect — better timing produces better reviews, not a ranking factor itself
Google doesn't measure timing directly, but it measures what good timing produces: a genuinely happy customer asked at the right moment writes a longer, more specific, more positive review than one asked at a flat, forgettable moment — and specificity is exactly what makes a review carry weight with both future customers and the trust signals search engines rely on.
How to check yours
- 1
List your last 10 reviews and note roughly when the request went out relative to the actual transaction.
- 2
Ask yourself honestly: was there a specific, identifiable 'best moment' in each deal, and did the request land there, or somewhere random?
How to fix what you find
If requests currently go out on a fixed schedule
switch to triggering the request off the actual milestone instead — completion day, keys handed over, offer accepted — not a calendar date that has nothing to do with the client's experience.
If you're not sure what the 'best moment' actually is for your business
ask your last five genuinely happy clients, directly, when they felt most positive about the process. The pattern usually repeats.
The easiest route
If you're using any review-request software, most let you set the trigger event in settings — check before assuming you're stuck with a fixed schedule.
Keeping on top of it
This is a rule to bake into your process once, not a recurring check — revisit only if the process itself changes.
How Reyse handles this
Done With You
we help you identify the right trigger moment for your specific process and set up the request to fire automatically from it.
Done For You
we build and run the entire automated request system for you, triggered off the moment that actually works.