Every Platform That Counts · 3.11
Not Ignoring Bing's Own Review Data
Bing pulls in and displays its own review data alongside local listings — a separate signal from Google's, on a platform that still carries meaningful UK search share.
Why this matters
The customer’s side
Someone searching on Bing — often on a work computer, where it's frequently the default — sees Bing's own review presentation, not a mirror of your Google profile. If that data is thin or missing, you look less established to that entire slice of searchers, regardless of how strong your Google reviews are.
The search engine’s side
Direct — a separate local ranking input from Google's
Bing Places factors review signals into its own local ranking, independently of Google — treating Bing as an afterthought means leaving a meaningful, separate ranking input completely unmanaged.
How to check yours
- 1
Search your business name on Bing and check whether your Bing Places listing is claimed and shows reviews.
- 2
Compare what's shown there to your Google profile — is it current, or clearly abandoned?
How to fix what you find
If your Bing Places listing isn't claimed
claim it — free, and often much less competitive than Google, since most agents genuinely haven't done this yet.
If it's claimed but out of date
bring it up to date with your current details, and check back periodically — it doesn't need the same weekly attention as Google, but shouldn't be forgotten entirely.
Keeping on top of it
Monthly is plenty — lower traffic than Google, but genuinely worth not ignoring.
How Reyse handles this
Done With You
we help you claim and set up Bing Places alongside Google, so nothing gets left behind.
Done For You
we manage Bing Places as part of the same routine as everything else, so it never falls behind Google.