Every Platform That Counts · 3.10
Claiming And Actively Managing Google Business Profile Reviews
Making sure your Google Business Profile is claimed, verified, and actually checked regularly — the platform where most property searches, and most reviews, start.
Why this matters
The customer’s side
For most people, Google Business Profile reviews are the first reviews they see, often before they've even opened your website — it's the first impression, formed before you've had any chance to make one yourself.
The search engine’s side
Confirmed direct local ranking factor
Your Google review count and rating are a direct input into Google's local ranking algorithm — this isn't indirect or inferred, Google has stated it plainly as part of how local results are ranked.
How to check yours
- 1
Search your business name on Google and check whether your profile shows as claimed (with a 'business owner' badge visible when logged in) or unclaimed.
- 2
If claimed, check when it was last actively checked — reviews replied to, hours confirmed, photos current.
How to fix what you find
If your profile isn't claimed at all
claim and verify it today — it's free, and an unclaimed profile means you can't reply to a single review on it.
If it's claimed but neglected
build a standing weekly check into your routine — new reviews, new questions, anything that needs a reply.
Keeping on top of it
Weekly, at minimum — this is your single highest-traffic review platform, so it earns the most frequent attention.
How Reyse handles this
Done With You
we help you claim, verify, and set up a routine you can keep on top of yourself.
Done For You
we monitor and manage it continuously, so nothing on your highest-traffic platform ever sits unanswered.