Local & Business Profile · 5.24
Profile Activity
Posting regular updates so your profile looks actively maintained — a new instruction, a seasonal message — rather than untouched for months.
Why this matters
The customer’s side
A profile with no recent activity can look like the business has closed down or isn't actively trading, even if that's completely untrue — the impression alone is enough to make someone hesitate or look elsewhere.
The search engine’s side
Google and Apple both quietly downrank profiles that look abandoned
Google and Apple both reward business profiles that look genuinely active, and quietly downrank ones that look abandoned.
How to check yours
Method 1 — Check your last post date
the simplest signal — how long has it actually been.
- 1.Open your Business Profile dashboard.
- 2.Check the date of your most recent Google Post.
Method 2 — Check your Performance trend
shows whether inactivity is already costing you visibility, not just how long it's been.
- 1.Inside your Business Profile dashboard, open the “Performance” tab.
- 2.Check whether views and actions (calls, direction requests) have been trending down.
How to fix what you find
No regular posting habit yet
set a weekly recurring reminder in your calendar — the biggest reason this lapses isn't effort, it's simply forgetting.
Keeping on top of it
A burst of posts followed by months of silence undoes the benefit — this needs to be genuinely weekly, ongoing.
How Reyse handles this
Done With You
we give you a simple weekly template to post yourself.
Done For You
we post on your behalf every week, automatically.