Local & Business Profile · 5.25
Multi-Platform Presence
Being visible on Bing and Apple Maps too, not just Google — an iPhone user searching “estate agent near me” through Apple Maps, for example.
Why this matters
The customer’s side
An iPhone or Bing user simply won't find you at all if you're not listed there, no matter how strong your Google presence is — they're not even looking at Google to begin with.
The search engine’s side
Zero effect on Google ranking — a separate audience entirely
Safari alone accounts for roughly 30% of UK web traffic — this has zero effect on your Google ranking, since Bing and Apple are entirely separate systems, but it captures a huge audience most agencies ignore entirely.
How to check yours
Method 1 — Search as a customer would
shows you exactly what someone outside the Google ecosystem actually finds.
- 1.Search your business name on Bing.
- 2.Search your business name on Apple Maps (via an iPhone, or maps.apple.com).
Method 2 — Check directly in each dashboard
confirms definitively whether you've already claimed it, rather than relying on what happens to show in search.
- 1.Go to bing.com/places and check whether your business is already listed under your account.
- 2.Go to businessconnect.apple.com and check the same.
How to fix what you find
Not listed on Bing
claim it free at bing.com/places — Bing can often import your details directly from Google Business Profile, which speeds this up considerably.
Not listed on Apple Maps
claim it free at businessconnect.apple.com — a separate process from Bing, and needs its own verification.
Keeping on top of it
Claiming these is the easy five-minute job. Remembering to keep them updated alongside everything else, indefinitely, is the actual task. Worth a check quarterly.
How Reyse handles this
Done With You
we help you claim both and tell you what to keep updated.
Done For You
we manage both profiles directly, ongoing.