Reviews courseModule 4 of 7: Every Platform That CountsLesson 4.2
Bing, Apple, Trustpilot, Facebook and the Property Review Sites
Beyond Google, other places show reviews or ratings of your agency: Bing, Apple Maps, Trustpilot, Facebook and review sites made for property. This lesson covers what we know about each, what we don't, and how to keep them current without letting them take over your week.
By Morgan King, founder of Reyse Facts checked October 2026 Jump to Your turn
Why it matters
An abandoned Trustpilot profile or an old Bing listing beside a well-run Google profile reads as inconsistency, and you may have profiles you never set up.
The evidence
Evidence: Unproven
Official for Trustpilot's rules and Apple's renaming. Secondary sources for Bing, Apple and Facebook. Any ranking effect of these platforms for UK agents is unproven.
Do this first
Search your agency on Bing, Apple Maps, Trustpilot and Facebook, and note the count, rating and newest review on each.
01What it is
Some people ask a neighbour, some read the notice in the library, some check the sign in the shop window. If the library notice is out of date, its readers get the wrong idea about you, however good your shop window is.
Think of it like
A handful of noticeboards around town. You don't need fifty, but the few you keep should all say the same true thing, and none should still advertise last year's event.
02Why it matters
To the people searching
Someone searching on Bing, often on a work computer, sees Bing's own picture of you, not a copy of Google's. Many iPhone users search inside Apple Maps or ask Siri and never touch Google. And a buyer or landlord doing real homework often checks more than one source, precisely to see whether the picture holds up.
buyers
May check Bing or Apple Maps, and notice when platforms disagree.
tenants
Sometimes use tenant review sites, and Trustpilot.
sellers
Compare agents on independent review sites, and notice abandoned profiles.
landlords
Often look for third-party verification beyond Google.
To Google, the platforms and AI
Evidence: UnprovenBing doesn't copy your Google reviews: a Microsoft answer (2025) says Bing shows reviews from selected other sites, and a US study found Facebook the most common source. Apple Business (formerly Apple Business Connect) manages your listing details, not reviews; guides disagree on whether UK place cards show third-party ratings, and no Apple documentation says Apple inherits reviews from Yelp or Tripadvisor. Trustpilot says its TrustScore weights newer reviews more heavily. Neither Trustpilot nor Facebook is a direct Google ranking input, but AI assistants often cite review sites when they find them.
An agent example
Fairgate Lettings had 90 Google reviews and a Trustpilot profile nobody had opened since 2022, with 14 unanswered reviews. A Bing search showed an old phone number, and the Apple Maps card had the right address but little else. The manager claimed Bing Places, updated the Apple listing, cleared the Trustpilot backlog oldest first, and added one tracker row per platform. A 20-minute monthly check keeps them current.
03Your turn
Check yours, then fix it
- 1Search your agency name and town on Bing. Is there a listing? Does it show reviews, and from where?
- 2Is it current, or clearly abandoned?
- 1Search your agency in Apple Maps on an iPhone or Mac.
- 2Check name, address, phone, hours and photos. Note any rating shown and where it says it comes from.
- 1Search for your agency on Trustpilot, including uk.trustpilot.com/review/ followed by your web address. Is there a profile? Is it claimed? When was the last reply?
- 2Open your Facebook Page's Recommendations or reviews tab. Count them, note the newest date and whether you've replied.
- Search for your agency on allAgents and GetAgent. Note what exists and who can reply.
Here are the review counts, ratings and newest review dates for my agency on Google, Bing, Apple Maps, Trustpilot and Facebook, with the same for one local competitor. Where do my platforms disagree with each other, and what would a careful customer make of that? Don't guess beyond the data.
- 1Both are free. Bing Places can import your details from Google.
- 2Make sure Facebook Recommendations are switched on, reply where you can, and flag only genuine policy breaches.
- 1Use Apple Business to claim your place card and correct your details. It won't give you control over ratings.
- 2If a Yelp or Tripadvisor listing for you already exists and shows on your Apple card, claim and tidy it. Don't create one just for Apple: there's no confirmation Apple depends on them.
- 1Claim it, and clear any unanswered reviews oldest first with specific replies.
- 2Read its rules before inviting anyone: invite everyone the same way, no incentives, no staff or family. Misuse can lead to a public warning on your profile.
- 3There's a free plan; paid plans add more invitations. Only pay if you'll use them.
- 1Google first, weekly. Then claim and tidy Bing Places and Facebook.
- 2Then choose at most one of Trustpilot, Feefo or allAgents, based on where your own clients already look.
- 3Check Apple Maps and the property sites for accuracy, but don't chase reviews there.
- 4Ask each client once, for one platform, with one link. Asking one client to review on five sites looks like pressure.
- Never pay for reviews, ratings or a place in a "best agent" list (lesson 2.3).
Then: Add one row per platform to your tracker, with its count, rating, newest review date, response rate and owner.
04Keep it up
Bing, Trustpilot and Facebook roughly monthly. Apple Maps and any Yelp or Tripadvisor listing quarterly.
Go deeperHow Trustpilot works
Trustpilot says the TrustScore uses only star ratings, gives newer reviews more weight, and starts businesses with few reviews near the middle. Any business with a website can be reviewed, and a profile is created automatically when someone searches for your web address, so check whether one exists. Its rules forbid choosing who to invite, timing invitations so only happy customers get them, screening people first, any incentive, and inviting staff, family or shareholders.
Go deeperThe property review sites
We found no agent review feature on the portals' agent pages. The sites that carry agent reviews include allAgents, GetAgent, Feefo and View Agents, and they work differently: some verify reviewers, some combine Google reviews with their own, some run awards. In Whito's UK snapshot (August 2026), AI answers cited GetAgent, allAgents and ThreeBestRated, so these sites can matter for AI even if customers rarely visit them.
Sources
- 1.Apple Business · Apple
- 2.Guidelines for businesses · Trustpilot
- 3.Bing Places for Business · Microsoft Bing
- 4.Prohibited and restricted content · Google Maps user contributed content policy
- 5.AI estate agent recommendations in six UK cities · Whito, August 2026
Facts checked October 2026, and re-checked every quarter. Spotted something out of date? Tell us.
That's lesson 4.2
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