GEO is newer and less settled than SEO, and this course has tried to be honest throughout about where the evidence is solid and where it's still an educated bet.
3 min read
What's consistent with SEO is the underlying truth: doing the basics properly, and keeping them up, is what separates the agencies AI tools describe accurately and recommend from the ones they've never heard of, or get wrong. The field moves faster than traditional search, so falling behind happens faster too. So does the chance to get ahead while most of your competitors haven't started.
Where to spend your time
Weekly: review requests and replies; enquiry response check.
Monthly: run your prompt set; accuracy check; the free Google, Bing and Analytics reports; a sample of listings; the mystery enquiry.
Quarterly: fact sheet review; source map and competitor grid; re-run the audit.
Twice a year: crawler policy and robots.txt; tools and providers; area guides.