GEO courseModule 10 of 10: Measure and PlanLesson 10.3

Your Audit, Priorities and 90-Day Plan

Pulling the course together: score your agency against every check, sort what you find by priority, and turn it into a 90-day plan with owners and dates.

4 min read

01What it is

Before a long journey you check the car, decide what has to be fixed before you set off, and plan the route. This is the check, the list and the route.

The GEO audit is in the Resources section: 81 checks across every module, each linked to the lesson that explains it. Tick Yes, Partly or No, see a score for each part of the course, and your failed checks turn into a 90-day plan in priority order. It's saved in your browser and prints on a few pages.

Open the GEO audit

The four priorities

Priority	What it means	Examples
1. Critical: fix now	Stops AI reaching or reading you, or breaks the law	AI crawlers blocked; noindex on key pages; site excluded from Google's AI features; rent ranges in adverts; fake or incentivised reviews; a wrong fee live
2. High impact	Affects big commercial opportunities	Inconsistent name and phone; incomplete Business Profile; no fees page; stale landlord advice; a broken enquiry form
3. Growth	Raises your chances of being named and cited	Local data, area guides, answer-first rewrites, comparison pages, local press
4. Refinement	Smaller improvements	Alt text, schema tidy-up, internal links, minor wording

Weights say how much attention a topic deserves overall. Priorities say what to fix first. A legal or accuracy problem is Priority 1 even when its weight is tiny.

The 90 days

When	Focus	What gets done
Weeks 1 and 2	Set up and baseline	Prompt log and standard set; baseline runs; Search Console, Bing and the AI channel in Analytics; robots.txt and security settings; fix quick Priority 1 items (a noindex, a crawler block, rent ranges on live adverts)
Weeks 3 and 4	Access and identity	Fix remaining blocks and missing facts; publish the fact sheet; make your name and details identical everywhere; complete Business Profile, Bing and Apple
Weeks 5 to 9	Reviews, fees and content	A review routine for every client; a plain-text fees page; listings and lettings wording checked; answer-first rewrites of key pages; the response standard and mystery enquiry; first monthly report at day 60
Weeks 10 to 13	Authority and proof	A dated local data page; one real area guide; two or three honest approaches from your source map (lists, press, partners); tidy markup and forms; re-run the audit and write the three-month report

Quick wins (each under a day)

Remove an accidental crawler block or stray noindex.
Make sure your site is included in Google's Search generative AI setting.
Make your name, address and phone identical everywhere.
Reply to every unanswered review.
Put your fees in plain text on a page, with a date.
Remove rent ranges and "best offer" wording from lettings adverts.
Add a "what we do, where, how to reach us" block to the homepage.
Add an AI assistant option to "How did you hear about us?".
Claim Bing Places and Apple Business.
Write down who owns which account.

Never do

Buy fake or incentivised reviews, fake lists, fake mentions or fake awards.
Hide text or prompts aimed at AI, or add "remember us" buttons.
Buy a schema, llms.txt or "AI readiness" package as a growth tactic.
Create hundreds of thin town pages, or a page for every possible question.
Change dates without changing the content.
Paste client data into public AI tools.
Claim "No. 1", "best" or "leading" without evidence.
Judge progress from one test, or pay anyone who guarantees mentions.

Who owns what

Job	Suggested owner	How often
Prompt log and monthly report	One named person, often marketing or the office manager	Monthly
Fact sheet	A director or compliance lead	Quarterly, and the day anything changes
Business Profile, Bing, Apple	Each branch manager, with one group owner for naming	Monthly
Reviews: requests and replies	Branch manager, with cover	Weekly
Listing accuracy and status	Sales and lettings managers, with the CRM administrator	Weekly, plus a monthly sample
Website access and crawlers	Web provider, with a named contact at the agency	After every site change, and twice a year
Claims, awards and "best" statements	Director or compliance lead, with an evidence file	Whenever used
AI tools and staff rules	Marketing lead	Quarterly

A small agency has the same jobs with fewer people. One person may wear four hats; just write down which hat covers what. And keep every account in the agency's name, never only a provider's.

02Keep it up