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The free GEO course
Your GEO maintenance schedule
Every check and habit from the course, grouped by how often it needs doing. Print it, pin it up, or save it as a PDF. Each line links to the lesson that explains it.
Every week
The habits. Little and often beats a big push once a quarter.
- Reply to every new reviewLesson 5.2: The Reviews AI Reads: Volume, Recency, Replies and Themes15 min
- Check listing statuses and prices across your site and the portalsLesson 8.1: Listings AI Repeats: Accuracy, Material Information, Sold and Let20 min
- Read local forums for 20 minutes, and answer one question honestly where the rules allowLesson 7.5: Reddit, Forums, YouTube and Podcasts20 min
- Read your chat or AI receptionist transcripts, while it's newLesson 9.3: Website Chat, AI Receptionists and Calls15 min
Every month
One sitting covers most of these: about seven hours in total, the press and content work included.
- Run your standard prompts, three times each, and log every answerLesson 2.3: Testing Fairly, and Running Your Baseline1 hour
- Check what AI says about your fees, branches and services, and fix the sourcesLesson 8.3: Checking and Correcting What AI Says About You30 min
- Check your ten key pages are indexed in Google and BingLesson 3.2: Indexed in Google and Bing: Sitemaps, IndexNow and Internal Links15 min
- Check Search Console for errorsLesson 3.4: Speed, Errors, Logins, Pop-ups and PDFs10 min
- Check your Business Profile, and add photos or a postLesson 5.1: Google Business Profile, and Why the Map and AI Answers Differ15 min
- Audit five listings against your CRM and the portalsLesson 8.1: Listings AI Repeats: Accuracy, Material Information, Sold and Let20 min
- Update your market note (or quarterly, if that's your timetable)Lesson 6.4: Your Own Local Data: Market Notes, Valuations and Rents1 hour
- Refresh your three to five oldest key pagesLesson 6.6: Freshness: Honest Dates, and Advice That Stays Correct1 hour
- Do one genuine local press or community action, and note branded searchesLesson 7.4: Press, Mentions, Links and Partners2 hours
- Check visits from AI assistants in AnalyticsLesson 9.1: AI Visitors: Tracking Them and the Pages They Land On5 min
- Send a mystery enquiry and check how fast you repliedLesson 9.2: Speed-to-Lead: Valuation and Enquiry Journeys15 min
- Fill in your one-page monthly reportLesson 10.1: Measuring Honestly: The Monthly Report, and What Can't Be Measured30 min
Every quarter
Set a reminder. These are the easiest to let slide.
- Review your prompt bank: retire old prompts, add new onesLesson 2.2: What People Actually Ask AI: Your Prompt Bank and Prompt Map15 min
- Check Search Console's Search generative AI settingLesson 3.3: Can AI Read and Quote Your Pages? JavaScript, Widgets and Snippet Settings5 min
- Review your fact sheet and re-run the AI identity testLesson 4.1: One Name, One Set of Facts: Naming, NAP and Your Agency Fact Sheet30 min
- Spot-check the markup on five listingsLesson 4.2: Structured Data That Matches the Page (Including Listings)15 min
- Re-run the Maps versus AI testLesson 5.1: Google Business Profile, and Why the Map and AI Answers Differ
- Check Bing Places and Apple BusinessLesson 5.3: Bing, Apple, Directories and Voice Assistants20 min
- Re-test local prompts from three placesLesson 5.4: The Areas You Cover: Service Areas, Area Guides and "Near Me"
- Review your hub pagesLesson 6.2: Covering the Whole Question: Fan-Out, FAQs, Process and Comparison Pages
- Review your fees page, and everywhere it's repeatedLesson 6.5: Fees and Terms: Clear, and the Same Everywhere20 min
- Read your review themes and pick the next two fixesLesson 5.2: The Reviews AI Reads: Volume, Recency, Replies and Themes1 hour
- Re-run your source map with the same promptsLesson 7.1: Map Your Town: The Sources AI Uses and the Rivals It Names
- Review your portal profilesLesson 7.2: Rightmove, Zoopla and OnTheMarket as AI Sources30 min
- Check the best-agent lists in your source mapLesson 7.3: "Best Agent" Lists, Awards and Your Own "Best" Claims30 min
- Check lettings pages against the Renters' Rights ActLesson 8.2: Rental Adverts and Guides Under the Renters' Rights Act1 hour
- Spot-check photos, floorplans and descriptions on five listingsLesson 6.7: Video, Photos and Floorplans in Words AI Can Read
- Review your AI policy and your suppliers' AI settingsLesson 6.8: Writing With AI Without Hurting Yourself (Pages, Listings and Photos)
- Audit who can access your accounts, and search for impersonatorsLesson 8.5: Client Data, Staff AI Use, Copyright and Your Accounts30 min
Twice a year
Bigger reviews, best done with a fresh pair of eyes.
- Review your crawler policy, robots.txt and CDN settingsLesson 3.1: Let the Right AI Crawlers In: robots.txt, CDN and Firewalls15 min
- Review memberships, registrations and biosLesson 4.3: Proof You're Real: Registrations, Memberships, Your Team and Knowledge Panels20 min
- Review your area guidesLesson 5.4: The Areas You Cover: Service Areas, Area Guides and "Near Me"
- Search for old directory entriesLesson 5.3: Bing, Apple, Directories and Voice Assistants
- Review your own "best" claims and the evidence behind themLesson 7.3: "Best Agent" Lists, Awards and Your Own "Best" Claims
- Sweep your site for hidden text, and review provider contractsLesson 8.4: Fake Reviews, Hidden Prompts and GEO Spam (and Choosing a Provider)20 min
Whenever something changes
Tied to new pages, new tools or new people, not the calendar.
- Run the relaunch checklist before, during and after any redesignLesson 3.5: Redesigns and Changing Website Provider
- Re-check crawler access after any site, host, CDN or plugin changeLesson 3.1: Let the Right AI Crawlers In: robots.txt, CDN and Firewalls15 min
- Update the fact sheet first, then every profile, the same day details changeLesson 4.1: One Name, One Set of Facts: Naming, NAP and Your Agency Fact Sheet
- Update every copy of your fees the same day they changeLesson 6.5: Fees and Terms: Clear, and the Same Everywhere
- Open every new page with the answerLesson 6.1: Answer First, in Quotable Facts
- Give every new page real headings, lists and tablesLesson 6.3: Structure: Headings, Lists, Tables and Clean HTML
- Have a named person check anything AI wrote before it goes liveLesson 6.8: Writing With AI Without Hurting Yourself (Pages, Listings and Photos)
- Review your AI policy whenever you adopt a new AI toolLesson 8.5: Client Data, Staff AI Use, Copyright and Your Accounts
Times are rough guides, not exact. Some months will be lighter, some heavier.
Want us to do it for you?
Rather not run this list yourself?
None of this is hard on its own. Most of it, a 15-year-old could do. What's hard is knowing how much to do, doing all of it every month without fail, and keeping up as Google and AI keep changing. If you'd rather hand that over, our managed service does exactly this for agencies like yours.