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This is an example. The agency, its town, its rivals and every number are made up, to show what you’d get each month. Your own scorecard is a private page that only you and we can see, built from a check we run every week from the day you join.

Found First · monthly scorecard

A sample monthly scorecard

Example Estates, Anytown · October 2026 · work began 28 July 2026 · last checked 13 October 2026

From Morgan King

The new lettings page went live on 9 October, and ChatGPT started recommending you for lettings the week after. In November: a review request after every completion, and a page for each area you cover.

The headline

Your latest check, 13 October 2026, against your first, 28 July 2026.

Spots where you're in Google's top three

10 of 18

At the start: 0 of 18

up 10 since the start

We search Google Maps from spots all round your office (below). The top three are the agents Google shows first, before anyone scrolls.

Your place for “estate agents in Anytown”

2nd

At the start: 7th

up 5 places since the start

Where Google puts you when someone searches "estate agents in Anytown". Lower is better: 1st is the top.

ChatGPT answers that name you

2 of 3

At the start: 0 of 3

up 2 since the start

We ask ChatGPT the questions sellers and landlords ask, the same way every time, and count how many answers recommend you.

Your Google reviews

61

At the start: 38, rated 4.3

up 23 reviews since the start

Rated 4.7 out of 5. Reviews are one of the strongest things Google ranks agents on, and people read them before they call.

Google Maps, street by street

Google shows different agents depending on where someone is standing when they search. So we make the same search from 9 spots in a grid round your office and note where you come from each one. 1 means you’re the first agent Google shows there.

Searching “estate agents”

At the start, 28 July 2026
WestCentreEast
North14th9thnot in the first 20
Middle6th4th11th
South8th7thnot in the first 20
Now, 13 October 2026
WestCentreEast
North4th2nd6th
Middle2nd1st3rd
South3rd2nd9th

For “estate agents in Anytown”, Google’s first three are Rival A, Example Estates, Rival C.

Searching “letting agents”

At the start, 28 July 2026
WestCentreEast
Northnot in the first 2012thnot in the first 20
Middle9th5th15th
South11th8thnot in the first 20
Now, 13 October 2026
WestCentreEast
North6th3rd8th
Middle3rd2nd4th
South5th3rd10th

For “letting agents in Anytown”, Google’s first three are Rival A, Rival C, Example Estates.

Top three: shown first4th to 10th11th or lower. 20+ means not in Google’s first 20

What ChatGPT says

More and more people ask ChatGPT which agent to use. Its answers change from day to day, so we ask the same questions every week and look at how often you're recommended, not at one answer.

  • “Which estate agents would you recommend in Anytown, UK?”

    It recommended you, 2nd in its list.

    It named first: Rival A, Example Estates, Rival C.

  • “Who are the best letting agents in Anytown, UK?”

    It recommended you, 1st in its list.

    It named first: Example Estates, Rival B, Rival A.

  • “I'm selling my house in Anytown, UK. Which local estate agent should I use?”

    It didn't name you this time.

    It named first: Rival A, Rival B, Rival C.

Your reviews against your rivals

Your rivals are the three agents Google put top for your town at our first check, so you're always measured against the same three.
Google reviews: you and your three rivals
AgencyRatingReviews
Example EstatesYou4.7
61
Rival A4.5
212
Rival B4.2
96
Rival C4.6
58

Week by week

CheckedTop-three spotsTown orderChatGPTReviews
13 October 202610 of 182nd2 of 361
6 October 20269 of 182nd1 of 359
29 September 20268 of 183rd1 of 357
22 September 20267 of 183rd1 of 354
15 September 20266 of 183rd1 of 352
8 September 20265 of 184th0 of 350
1 September 20264 of 184th1 of 347
25 August 20263 of 185th0 of 345
18 August 20262 of 186th0 of 343
11 August 20261 of 186th0 of 340
4 August 20260 of 187th0 of 338
28 July 20260 of 187th0 of 338

What we did in October

  • 1 OctPosted October's local market update on your Google profile.Google profile
  • 2 OctAdded 14 photos of the team, the office and recent sales to your Google profile.Google profile
  • 6 OctAsked all 9 of September's completed sales and lets for a review, with one reminder each.Reviews
  • 9 OctRewrote your lettings page to answer what landlords ask first, with your fees in plain view.Website
  • 12 OctMade your name, address and phone number match on Bing, Apple Maps and six directories.Listings and directories

How we check

Google Maps. Every week we search Google’s own listings from each spot in the grid. It’s very close to what someone standing there sees, but Google tailors results a little to each person, so one phone can differ slightly.

ChatGPT. We ask with web search switched on, the way the ChatGPT app answers people. One answer can vary, so the useful number is how often you’re recommended over the weeks.

Reviews. Your count and rating are read straight from your Google listing, and your rivals’ the same way, on the same day.

Anything here not clear? Email hello@reyse.co.uk and we’ll explain it, as many times as you like.

Want to know your own starting figures?

The free town check shows who Google Maps and ChatGPT put top in your town today. Your first scorecard starts from there.

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