Know Who You're Actually Competing With · 1.2
Tracking Competitors Across Every Channel, Not Just Google
Following your competitors everywhere a buyer or seller might actually find them — Bing, Apple Maps, AI platforms, review sites — not just Google, which is where most agents stop looking.
Why this matters
The customer’s side
Someone on an iPhone uses Apple Maps or Siri by default; someone on a work laptop is often defaulted to Bing; a growing share now just ask ChatGPT. If a competitor is winning ground somewhere you're not watching, you won't notice until it's already cost you enquiries.
The search engine’s side
Prerequisite — Google is one channel of several worth watching
Not a ranking factor itself — but each of these channels runs its own independent ranking logic, covered channel by channel in the SEO and GEO guides. Watch only Google and you're only seeing where you stand on one of several battlefields.
How to check yours
- 1
Search your top competitor's name, or "estate agent [your town]", on Bing and on Apple Maps, separately from Google.
- 2
Ask two or three different AI tools the same realistic question and compare who each one recommends.
How to fix what you find
If you've genuinely never checked beyond Google
start a simple running note — one line per channel, per competitor, updated whenever you check. Even a basic spreadsheet beats relying on memory.
If a channel shows a competitor clearly ahead
that's your priority lever — see the SEO and GEO courses for the specific fix on that channel.
Keeping on top of it
Monthly — channels shift slower than Google itself, but a quarterly gap is long enough for a competitor to quietly pull ahead unnoticed.
How Reyse handles this
Done With You
we help you set up a simple cross-channel tracking sheet you can keep updated yourself.
Done For You
we track your visibility against named competitors across Google, Bing, Apple, and AI platforms every month, in one report.