Benchmarking Search & AI Visibility · 2.3
Comparing Your Google Rankings For The Searches That Matter
Checking, side by side, exactly where you and your named competitors rank for the specific local searches a genuine buyer or seller would actually type.
Why this matters
The customer’s side
Buyers rarely scroll past the first few results. If a competitor consistently outranks you for the terms that matter, they get the click you don't even know you lost.
The search engine’s side
Diagnostic — points at exactly which SEO course lesson to prioritise
Ranking position for these exact terms is what the SEO course is built to move — this lesson is the diagnostic: knowing precisely where you stand against a named rival, not just in the abstract.
How to check yours
- 1
Search in a private or incognito window, so your own history doesn't skew results, for the 4–5 terms a real customer would actually use.
- 2
Note your position and your named competitor's position for each, and how it's changed since you last checked.
How to fix what you find
If a competitor consistently outranks you for a specific term
make that term your priority — work through the relevant fix in the SEO course rather than following it in a fixed order.
If you're not sure which terms actually matter
check Google Search Console's Performance report for the terms you already get impressions for, and start there.
Keeping on top of it
Monthly — rankings can move meaningfully within weeks, and a monthly check catches a slide before it compounds.
How Reyse handles this
Done With You
we help you set up a simple tracking sheet for the terms that actually matter to your business.
Done For You
we track your ranking against named competitors for every relevant term, every month, as part of your report.