Benchmarking Reputation & Activity · 3.9
Comparing Response Rate And Response Speed To Reviews
Checking not just whether a competitor replies to their reviews, but how many of them they reply to, and how quickly — both measurable, both directly comparable.
Why this matters
The customer’s side
Only 54% of reviews get any response at all across businesses generally. A buyer scrolling both profiles side by side notices immediately which business actually engages with feedback and which one doesn't.
The search engine’s side
Diagnostic — points at a specific, confirmed ranking factor
Response activity is a confirmed local ranking factor, independent of star rating — covered fully in the Review Management course. If a competitor is replying to everything and you're not, that's a specific, closeable gap.
How to check yours
- 1
Open a named competitor's last 15–20 reviews and count how many have a reply from the business.
- 2
Note roughly how long replies took to arrive, where you can tell from the dates — same day, same week, or longer.
How to fix what you find
If a competitor's response rate or speed is ahead of yours
that's the priority fix — see the Review Management course's response-rate and response-speed lessons for exactly how to close it.
Keeping on top of it
Quarterly is enough — response habits don't shift as fast week to week as the reviews themselves arrive.
How Reyse handles this
Done With You
we help you benchmark your response rate and speed against a named competitor and close the gap.
Done For You
we track this against named competitors every month, alongside your own response-rate reporting.