Benchmarking Reputation & Activity · 3.8
Comparing Google Business Profile Posting Activity
Checking how often a competitor is actually posting updates, new listings, and photos to their Google Business Profile — a visible signal of an active business that most agents never think to check on someone else's profile.
Why this matters
The customer’s side
A profile with recent posts and photos reads as an active, current business. A profile that hasn't posted in months, sitting next to a competitor's that updates weekly, reads as the quieter option — even if the actual service is identical.
The search engine’s side
Direct — profile activity is a measured local ranking input
Profile activity is a signal Google's local algorithm weighs alongside reviews and completeness — a competitor posting consistently is doing something concrete you can measure and match.
How to check yours
- 1
Open your named competitor's Google Business Profile and check the "Updates" or posts section for how recently, and how often, they've posted.
- 2
Compare that frequency to your own — most agents have genuinely never looked at a competitor's profile this way.
How to fix what you find
If a competitor posts noticeably more often than you
match or beat their cadence with your own regular updates — new listings, sold/let announcements, and local content all count.
Keeping on top of it
Monthly is enough to spot a real gap without over-checking something that only moves gradually.
How Reyse handles this
Done With You
we help you build a simple, repeatable posting habit that keeps pace with what competitors are doing.
Done For You
our Profile Activity system posts on your behalf automatically, benchmarked against what active competitors are actually doing.