Benchmarking Search & AI Visibility · 2.5
Comparing Who Gets Named When AI Platforms Are Asked
Running the same realistic question past ChatGPT, Perplexity, and Google's AI Overviews, and recording exactly who gets recommended — you, your competitor, both, or neither.
Why this matters
The customer’s side
Someone who asks an AI tool who to use never sees a ranked list — they see one confident-sounding answer. If that answer names your competitor and not you, you don't lose a position on a page, you lose the entire recommendation.
The search engine’s side
Diagnostic — points at exactly which GEO guide lesson to prioritise
This is the direct AI-visibility comparison the GEO guide is built to move — running it against a named competitor turns a vague sense of "we should probably be on AI" into a specific, provable gap.
How to check yours
- 1
Write down 3–4 realistic questions a genuine buyer or seller would ask an AI tool about agents in your area.
- 2
Ask each question to ChatGPT, Perplexity, and Google's AI Overview, and record exactly who's named in each answer.
How to fix what you find
If a named competitor consistently appears and you don't
that's the clearest possible priority signal — start with the GEO guide's trust-signal and schema lessons rather than working through it in order.
If neither of you appears
treat it as a genuine opportunity rather than a wash — being first to properly show up here, while competitors haven't started, is one of the clearest windows this course covers.
Keeping on top of it
Monthly — AI platforms change how they answer more often and less predictably than Google's own rankings do.
How Reyse handles this
Done With You
we help you run this comparison properly and prioritise the GEO work that closes the gap fastest.
Done For You
we run this exact comparison every month as part of your report, so you always know exactly where AI visibility stands against a named rival.