Full-Funnel Attribution

Method 1 — Ask yourself honestly

the quick version.

1. 1.Could you currently tell whether any recent enquiry came from someone who found you through an AI tool?

Method 2 — Try to actually trace one

the honest self-check is easy to answer optimistically — actually attempting it settles it for real.

1. 1.Pick your last 5 genuine enquiries.
2. 2.Try to trace whether any came via an AI tool, and note exactly where you get stuck.

No way to ask directly yet

add a simple, specific question to your enquiry process.

1. 1.Add "how did you hear about us?" to every enquiry form, phone script, and in-person conversation.
2. 2.Include "ChatGPT / AI tool" as an explicit option alongside Google, referral, and social media, not just an "other" box people skip.

You want more precise tracking than a self-reported answer

track what's technically detectable alongside what people tell you.

1. 1.Check your website analytics for referral traffic from sources like chat.openai.com or perplexity.ai — some AI tools do pass a referral link when someone clicks through.
2. 2.Treat this as a partial picture, not a complete one — a lot of AI-driven enquiries happen by someone remembering your name and searching or calling directly, with no trackable click at all.

You're getting enquiries but can't tell if AI visibility is actually driving any of them

combine the two approaches above over a few months rather than expecting one enquiry to give you a clear answer.

1. 1.Review your "how did you hear about us" answers monthly alongside any AI-referral traffic you can detect.
2. 2.Look for a trend over months, not a verdict from any single enquiry.