Digital PR

Method 1 — Find who to approach

identifies real, active local journalists worth pitching.

1. 1.Search "[your town] property news" to find active local journalists.

Method 2 — Check for coverage you've already had

worth confirming you haven't already been mentioned somewhere you're not aware of.

1. 1.Search your business name plus your town in Google News.
2. 2.Note any existing coverage, and who wrote it — a returning journalist is an easier pitch than a cold one.

Approaching a journalist for the first time

make it easy for them to say yes.

1. 1.Email directly with a specific, useful offer — a genuine local statistic, a market opinion tied to a story they're already covering, not a generic "we'd love to be featured" pitch.
2. 2.Keep it short: who you are, the specific insight you're offering, and that you're happy to be quoted or interviewed.
3. 3.Offer to be an ongoing source for future stories, not just a one-off.

You don't have an existing relationship with any local press

build one from a real news hook, not a cold introduction.

1. 1.Watch for local stories about house prices, development, or the property market, and reach out with a specific, relevant comment while the story is still live.
2. 2.A useful, well-timed comment on someone else's story is a much easier way in than pitching your own story cold.

You want to generate your own story, not just comment on others

original local data (the same report covered in the Backlinks & Branded Mentions item) gives a journalist something genuinely new to write about.

1. 1.Package a piece of original local data or a clear, quotable market opinion as a short press release.
2. 2.Send it directly to the same local journalists, framed as new information rather than a request for coverage.