Measurement · 5.17
AI Visibility Tracking
Actually checking what ChatGPT, Gemini, Copilot, and Perplexity currently say about your business, rather than assuming.
Why this matters
The customer’s side
Invisible to them — this is entirely about you understanding your own position.
The AI’s side
Not a ranking factor — the instrument for measuring everything else
Not a ranking factor itself — this is the instrument for knowing whether everything else in this guide is actually working, and against whom.
How to check yours
Method 1 — Ask each tool manually
the thorough version — no tool, no cost.
- 1.Manually ask each major AI tool the exact questions a real customer would — "best estate agent in [town]," "who should I use to sell my house in [town]" — and record what comes back, including whether a competitor is named instead of you.
Method 2 — Use a dedicated AI-search tracking tool
runs this check across multiple platforms at once, rather than manually asking each one individually.
- 1.Try a free tool like HubSpot's AI Search Grader or Mangools' AI Search Grader.
How to fix what you find
You're never mentioned for any of your key questions
this points to a fundamental visibility gap — go back through the Technical Foundations items first (crawler access, schema, server-side rendering), since these are the prerequisites for being cited at all.
You're mentioned sometimes, but inconsistently
this usually means your underlying signals (content, mentions, entity clarity) are present but not yet strong enough to be a reliable pick — focus on strengthening the On-Page & Content and Off-Site & Authority items.
A specific competitor is consistently named instead of you
use the Finding a Competitor's AI Visibility Gaps item later in this guide to work out exactly why, and prioritise accordingly.
Keeping on top of it
Worth checking monthly, tracking whether your position is improving, holding steady, or slipping.
How Reyse handles this
Done With You
we run this check and show you exactly where you stand.
Done For You
we track this monthly and report on real movement over time.