On-Page & Content · 2.9
AI Query Mapping
Researching every realistic question a buyer, seller, or landlord might actually ask an AI tool — not just the obvious "best agent in [town]."
Why this matters
The customer’s side
People ask AI tools genuinely varied, specific questions — "is now a good time to sell in [town]," "what's the average time on market" — and if nothing you've written answers that specific question, you can't be cited for it, no matter how good you are generally.
The AI’s side
A reasonable inference from how these systems actually work
An AI tool can only cite content that actually exists and answers the specific question being asked — the wider your content covers real, varied questions, the more opportunities exist for you to be the one cited.
How to check yours
Method 1 — Ask an AI tool directly
a fast first pass across realistic questions.
- 1.Ask ChatGPT or Claude: "what questions would a home buyer, seller, or landlord realistically ask an AI assistant about property in [your town]?"
- 2.Compare the list against what you've actually written about.
Method 2 — Check real questions in the wild
AI-generated guesses are a good start, but real questions people actually type are worth checking too.
- 1.Search Reddit and local property forums for genuine questions people ask about your area.
- 2.Note any that nothing on your site currently answers.
How to fix what you find
You've found gaps in what you cover
build content specifically around those gaps, prioritising by how likely and how valuable each question is.
- 1.Rank the gaps by how often you'd realistically expect someone to ask them, and how close they are to an actual decision to buy, sell, or let.
- 2.Write a dedicated page or section directly answering each of your top gaps, using the same answer-ready structure covered earlier in this guide.
The gaps shift with the market
keep a live list rather than treating this as a one-off exercise.
- 1.Keep a running document of question ideas as they come up — from client conversations, forum browsing, or re-running the AI research prompt.
- 2.Review it every few months and write new content for whatever's accumulated, prioritising questions that shift with the market — interest rates, local legislation, seasonal demand.
You want the fastest route from question to published page
let AI draft directly from the question, then edit for accuracy.
- 1.Take one specific question from your list and ask ChatGPT or Claude to draft a direct, specific answer as if written by a knowledgeable local agent.
- 2.Rewrite anything generic with your own real numbers and local knowledge before publishing — never publish an AI draft about your own market unchecked.
Keeping on top of it
What people ask shifts with the market — worth refreshing this research every few months, not treating it as a one-time list.
How Reyse handles this
Done With You
we run this research and hand you the question list and content plan.
Done For You
we research and build this content directly, on an ongoing basis.