Off-Site & Authority · 3.11
Backlinks & Branded Mentions
Being genuinely mentioned by name across the web — press, directories, other sites — not just linked to.
Why this matters
The customer’s side
Seeing a business mentioned independently, in places they trust, builds credibility a website alone can't create.
The AI’s side
Strongly observed: mentions correlate ~3x more strongly than links
Independent analysis has found that being mentioned by name across the web correlates roughly three times more strongly with AI visibility than traditional backlinks do — being talked about, not just linked to, is increasingly the stronger signal.
How to check yours
Method 1 — Search your own name
the direct read on how you're already being talked about.
- 1.Search your business name in quotation marks in Google.
- 2.See how many genuine, independent mentions come up beyond your own website and social profiles.
Method 2 — Check your linked mentions in Search Console
narrower than the full mention count, but gives you a precise, verifiable baseline for the subset that do link.
- 1.Go to Google Search Console and select your property.
- 2.Click "Links" in the sidebar and review "Top linking sites."
How to fix what you find
Local news and press
the same route as traditional backlinks, but here the mention itself is the win, whether or not it includes a link.
- 1.Find local journalists covering property or business on your regional news site.
- 2.Offer a short, genuinely useful comment on a current local story — average sold prices, a market shift you're seeing.
- 3.Being named as the source is what matters here — a link is a bonus, not the requirement.
Original local data
publish something genuinely citable, so other sites and, increasingly, AI tools reference you by name as the source.
- 1.Pull free sold-price data from the Land Registry for your area.
- 2.Turn it into a simple, clearly-titled report — average price, price change, days on market — with your business name on it as the source.
- 3.Share it directly with local news sites and community groups.
Community sponsorship and partnerships
sponsoring a local team or partnering with complementary local businesses tends to earn a genuine name-check on their own site.
- 1.Sponsor a local sports team, school event, or charity, and ask specifically to be named (not just logo'd) on their site.
- 2.Ask genuine local partners — mortgage brokers, solicitors, removal companies — to mention you by name where relevant, and do the same for them.
Directories and associations
a properly completed listing is a guaranteed, easy mention.
- 1.List your business fully and accurately on your local Chamber of Commerce, Propertymark, or relevant business association directory.
- 2.Make sure your business name is spelled identically everywhere — inconsistent naming splits your mentions instead of consolidating them.
Keeping on top of it
Ongoing — a handful of mentions doesn't sustain visibility, this needs to keep building.
How Reyse handles this
Done With You
we identify opportunities and help you pursue them.
Done For You
we manage this outreach directly.