On-Page & Content · 2.8
Comprehensive, Original Content
Content that genuinely, fully answers a topic, written with real local knowledge — the GEO version of the SEO guide's depth and originality items, since AI systems weigh this too.
Why this matters
The customer’s side
Thin, generic content doesn't build the kind of confidence someone needs before trusting an agent with a major financial decision.
The AI’s side
Strongly observed: thin, generic content is less likely to be cited
AI systems, like traditional search, increasingly favour content that demonstrates genuine expertise and covers a topic fully — thin or clearly generic content is less likely to be trusted enough to cite confidently.
How to check yours
Method 1 — Ask yourself honestly
the most direct test.
- 1.Could this page belong to any agency, in any town, unchanged?
Method 2 — Ask an AI tool for an outside read
the same self-check is easy to answer too kindly — a second, more objective read helps.
- 1.Paste your page's text into ChatGPT or Claude.
- 2.Ask: "does this read as generic, or genuinely written by someone with real local expertise? What's missing?"
How to fix what you find
The honest answer is yes, it's generic
add the specific, local, first-hand detail only you actually have.
- 1.Add real local detail: specific street names, actual local landmarks, genuine knowledge of what makes different parts of your patch different from each other.
- 2.Add real data where you have it: your own average days-on-market, your own sold prices, genuine examples from properties you've actually handled.
- 3.Add a genuine point of view: what you'd honestly tell a friend, not just neutral, safe, generic advice.
You know the content is thin but don't have time to rewrite everything
prioritise your highest-value pages first, and use AI as a drafting assistant, not a replacement for your knowledge.
- 1.Pick your 3-5 most important pages first — the ones most likely to be searched or asked about.
- 2.Talk through what you genuinely know about the topic, or write rough notes, then ask ChatGPT or Claude to turn those specific notes into a well-structured page — this keeps the substance genuinely yours rather than generic AI output.
- 3.Read the result and correct anything that reads generically or isn't quite right before publishing.
Keeping on top of it
Ongoing — competitors add content too, and AI's assessment of what counts as "comprehensive" shifts as the overall bar rises.
How Reyse handles this
Done With You
we tell you exactly where your content falls short.
Done For You
we research and write this directly.