Keeping Every Branch In Sync · 3.8
Monitoring NAP Consistency Across The Whole Network
Checking that every branch's name, address, and phone number still match across every directory — not just at head office, but branch by branch, since a detail can drift out of sync at any single location without anyone else noticing.
Why this matters
The customer’s side
A business with 30 locations and just 20% inconsistency in its listing data has 6 branches actively working against the other 24 at every directory where the details don't match — each one a small, avoidable source of confusion for someone trying to find or trust that specific branch.
The search engine’s side
Direct — measured branch by branch, not just at group level
NAP consistency is a direct local ranking input at every individual branch, not just at the group level — one branch's drifted listing doesn't just weaken that branch, it undermines the pattern of consistency search engines use to trust the whole network.
How to check yours
- 1
Pick three branches and check their Google, Bing, and Apple listings against your agreed data format from earlier in this course.
- 2
Note any mismatches, however small — an abbreviated street name, an old phone number, a slightly different business name format.
How to fix what you find
If any mismatches turn up
correct them directly at the source directory, and note which branch and platform it was on, so you can spot whether it's a one-off or a pattern.
Keeping on top of it
Monthly — checking a rotating sample of branches each month is more sustainable than trying to audit the entire network every time.
How Reyse handles this
Done With You
we help you set up a rotating monthly check across your branches.
Done For You
we monitor every branch, every platform, continuously — checking new locations as they open and re-checking existing ones as details change.